Welcome to late 80s New York City, where crime and violence were at a height. From this time the famed street gang the Lo Lifes emerged and made a name for themselves dressing in Ralph Lauren or "Lo" Polo apparel. This book is a look into how an association between streets and luxury came to be, and how it helped shape the fashion industry.
In the late 80s, a couple of groups of teenagers from Brooklyn came together to form a boosting crew. Their goal? Accumulate as much Polo Ralph Lauren as possible, by any means possible. They were known as the Lo Lifes and they dressed in Ralph Lauren stolen from upper-class department stores while living a reality that was definitely not what the brand represented.
They aspired to be something greater and empowered themselves by taking something that wasn't meant for them and made it their own.
- Written by Jackson Blount & George Billips - Published by: PowerHouse Books - ISBN: 1576878120